セーレン株式会社

Automotive Upholstery Materials Business

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With "Human and Earth Friendly Car Manufacturing" as theme, Seiren has expanded its automotive upholstery materials business by planning, developing, manufacturing and selling materials for automotive interior covers, decorative parts, airbags, etc.

A Comprehensive Manufacturer of Automotive Upholstery Materials to Create A Next-Generation Automotive Interior Space

Leveraging the state-of-the-art technology and design, we commit to pursuing our original high value added automotive upholstery materials. Coordinating all relevant automotive interior elements, we are committed to offering a wide range of products meeting essential automotive interior requirements - "comfort”, “security” and “eco-friendliness to create a next-generation automotive interior space.  Among such products is QUOLE, a new Seiren's material surpassing genuine leather, and other materials combining our advanced technologies, all of which are highly rated by our worldwide automotive customers for their integrated distribution function and product development capabilities.

Planning & Development

Committing to High-Level and Timely Planning & Development and Pricing to Meet the Needs of Our Times and Customers

We commit to developing differentiated products through collaborations by teams of personnel from our sales, design and development divisions, leveraging the Seiren's unique integrated production system from fiber making to weaving/knitting, dyeing, finishing, cutting and sewing to timely plan and develop products differentiated and unrivaled from competitors.  Our such differentiated products range widely from fabric materials to artificial leather, synthetic leather, decorative part, functional and airbag materials, finding their applications not just in automotive seat covers, but also in various other automotive components including instrument panels, doors, console boxes, ceilings.

Automotive Upholstery Material Fields

Fabric

A product group comprising fabrics developed utilizing the Seiren's integrated production system from fiber making to finished product production through integrating its composite technologies for textile fiber making, weaving/knitting and finishing


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Artificial Leather
Granlux®

A product group comprising artificial leather products characterized by their soft texture and excellent visual appeal, as well as featuring their friendliness to humans and the environment as they are produced using recycled fibers in a solvent-free process


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Synthetic Leather
QUOLE®

A product group comprising synthetic leather products, eco-friendly materials surpassing genuine leather, created by our company's material development capability, featuring their material characteristics, wide ranging design expression, and functionality

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Decorative Part
Crystal Viscotecs

A product group comprising new materials developed by new Viscotecs technology enabling coloring with simultaneous three-dimensional representation, featuring their fineness and three-dimensional textured pattern unavailable through conventional decoration methods

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Functional

A product group comprising functional materials originally developed by Seiren from various standpoints to improve automotive interior elements such as comfort, security, health, environment

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Eco-friendly

A product group comprising eco-friendly materials developed by Seiren from the standpoint of various environmental factors (CO2 emission reduction, no use of organic solvent, recycle, biomass)

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Airbag

A product group comprising airbag materials developed by Seiren's original global integrated system from proposal to quality product production and supply


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Manufacturing

Committing to Globally Responding to The Needs of Our Customers and Times through Our Original Business Model Unrivaled in The World

We at the Seiren Group commit to offering products differentiated from competitors by leveraging our unique integrated production system from fiber making to cutting and sewing, while continuing to proactively challenge ourselves to become further globalized as demanded by the times.

Seiren Group's Original Integrated Production System

Seiren has established its original integrated production system designed to allow its entire production process from fiber making to weaving & knitting, dyeing, finishing, cutting and sewing to be performed under in-house control within the Seiren Group to differentiate itself from competitors in terms of appearance,  quality, delivery, cost, environment and other factors.

Global Business Sites to Realize Simultaneous Supply Worldwide

Seiren has established business sites globally to offer to customers at each site products meeting their requirements, continuing to proactively challenge itself  to pursue global production (based on a system of procurement, manufacturing and sale at their respective optimal locations worldwide) as demanded by the times.

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Region/Country Company
Business Description
Asia Japan SEIREN CO.,LTD. Planning & development/sales site and manufacturing Site Planning & development, manufacturing and sale of textile products and non-textile products
China Seiren Suzhou Co., Ltd. Manufacturing site Planning, manufacturing and sale of automotive upholstery materials, air bag materials and apparel products
Seiren Hebei Co., Ltd. Manufacturing site Cutting, sewing and sale of automotive upholstery materials and airbag materials
Seiren Guangdong Co., Ltd. Manufacturing site Manufacturing and sale of automotive upholstery materials
Seiren Shanghai Co., Ltd. Trading house Import of textile products, raw materials, cosmetics, electronics materials, housing materials, etc. for sale in China and provision of related services to such customers
Seiren Electronics (Suzhou) Co., Ltd. Manufacturing site Manufacturing and sale of various types of textile machines
Thailand Saha Seiren Co., Ltd. Manufacturing site Planning, manufacturing and sale of automotive upholstery materials and airbag materials, and manufacturing and sale of sports/fashion clothing materials 
Saha Seiren Co., Ltd. Bangkok Office Development/sales site Information collection, marketing, product planning/development, proposal and other activities in collaboration with Saha Seiren
India Seiren India Private Limited. Manufacturing site Planning, development, manufacturing and sale of textile products
Seiren India Private Limited. Gurugram Office Development/sales site Information collection, marketing, product planning/development, proposal and other activities in collaboration with SEIREN INDIA
Indonesia PT. Seiren Indonesia Manufacturing site Planning, development, manufacturing and sale of textile products
North America USA Seiren North America LLC. Manufacturing site Planning, manufacturing and sale of automotive upholstery materials
Seiren U.S.A Corporation. Development/sales site Supervision and management of SEIREN's US and Chinese affiliated companies
Seiren Design Center North America, LLC. Development/sales site Design planning, information collection, marketing, product planning/development, proposal and other activities as a sales site for automotive upholster materials in the North America region
Seiren North America LLC. Detroit Office Development/sales site Design planning, information collection, marketing, product planning/development, proposal and other activities as a sales site for automotive upholster materials in the North America region
Latin America
Mexico Seiren Viscotec Mexico S.A. de C.V. Manufacturing site Planning, development, manufacturing and sale of textile products
Brazil Seiren Produtos Automotivos Ltda. Manufacturing site Planning, manufacturing and sale of automotive upholstery materials
Europe France Seiren EU(Paris)Office Other (Representative office)  
Hungary SEIREN Hungary Kft. Manufacturing site (under construction) Planning, manufacturing and sales of automotive upholstery materials

Quality

Quality Philosophy

By leveraging the strength of our manufacturing technology and expertise long accumulated, aiming at becoming a supplier trusted and selected by our customers across the world, we commit to pursuing thorough quality improvement.
Our mission is to offer to our customers the world's top-level quality products surpassing their expectations as viewed from their perspective.
We are committed to giving consideration to the global environment and pursuing quality improvement activities at every stage of our manufacturing processes to increase our customers' satisfaction.

Commitment to Quality

The Seiren Group commits to acquiring ISO9001 and ISO14001 certifications as well as  IATF16949, the International Standard for Automotive Quality Management Systems, across the board to establish a world-class quality assurance system to continuously offer our high-quality products to our customers across the world. 

Third-Party Certification Acquisition

Contact Us

For any inquiries about our automotive upholstery materials business, click on the tab given below.