New dreams and further progress
Our inspiration for the coming fiscal year is "new dreams and further progress". This represents a shift in stance from survival to winning, and we will use the new catch-cry as the impetus to drive our efforts to increase corporate value. As far as business strategies go, we remain dedicated to promoting IT and direct distribution, expansion into non-clothing and non-textile fields and globalization, as well as strengthening our business structure.
1. Promotion of IT and direct distribution refers to:
1
Further strengthening our comprehensive planning, manufacture and sales structure in order to continually improve our business model that allows Seiren to meet
consumers' needs directly and provide the right customer services every time.
2
Leverage the Seiren digital production system Viscotecs® and supply chain management system to further refine our business model based on small production lots, short delivery times, inventory-free operation, On-Net online services and the lowest possible costs.
3
Expand our original-brand SPA business and continue to promote our personal order-based business, Visco Navi.
2. Concerning expansion into non-clothing and nontextile fields,
we at Seiren will set up three businesses. The first is to build a plant and commence mass-production of film mesh, our next-generation electromagnetic interference shielding material.
We also intend to expand Viscotecs® applications from textiles only to include non-textile materials such as metal, ceramic, glass and wood, and to develop and market new products.
Furthermore, we aim to build plants and mass-produce new non-textile materials (e.g., artificial, synthetic and genuine leather) for use in apparel, interior decoration and car interiors.
In our medical businesses, we aim to expand sales of cosmetics containing the silk protein sericin, and to expand into new markets with new medical products.
Moreover, we will leverage the expertise relating to complex production management software development technology to develop and market comprehensive apparel data systems for hospital use.
3. To globalize, we will:
1
Expand the global share of our overseas automotive businesses and consider establishing new presences in Europe and the BRICs countries.
2
Reorganize Viscotec EU S.p.A., and bolster marketing to the European market.
3
Expand sales of Viscotecs® apparel (sportswear and underwear) overseas.
4. To strengthen our business structure we will thoroughly
enforce the Gogen Shugi- Shugi-"Five Gen" philosophy, regulation and implement our One Rank Higher and Regulation campaigns to boost added value and other achievements that we strive to attain throughout our entire business, thereby providing
the impetus needed to ensure a solid business performance.